Hyfire Wireless Devices Knock the Socks Off Leading Online Fashion Retailers

One of the UK’s fastest growing and most quirky fashion retailers, Sock Snob, has selected cutting edge Taurus wireless fire devices from Hyfire to protect its flagship warehouse in Leicestershire.

Launched in 2011 by founder Lindsay Doughty, specialist sock store Sock Snob has grown rapidly to become the UK’s leading specialist sock retailer, selling from its own website, Amazon, eBay and other locations. The company moved to its new warehouse in Meridian, Leicester in 2021 and, when insurers specified an urgent upgrade of the fire system, Hyfire wireless devices were the obvious choice, linked to an Advanced MxPro5 fire panel.

Tom Warrilow, Sales Consultant at Nottingham-based APS Security & Fire, which installed the new system, commented: “Not only were we required to install this system as rapidly as possible in order to fulfil the conditions of Sock Snob’s new insurance policy, it also had to be done while the busy warehouse continued to operate at full capacity. We also wanted to minimise time on site due to the pandemic, so the latest wireless Taurus range from Hyfire was the obvious choice.

“It’s not just that the wireless devices are simpler to install in a large industrial or logistics unit, such as this one, they can also be pre-programmed offsite, and wiring is reduced by up to 90%, so less need for scaffolding and internal disruption. We have worked with Hyfire for many years, but I have to say that Taurus has really taken wireless to the next level, and there are no compromises involved in going for the wireless option.”

Hyfire offers the widest range of commercial standard wireless fire devices on the market, ranging from optical, multi-criteria and heat detectors to notification, alarm, interface and control units, all fully certified to EN54. All products offer the highest performance and quality in the industry, and are also fully compliant with BS5839 Part 1. Fire panels are wired via a loop to translators, from which wireless devices can be used on their own to build fully wireless systems of virtually any size, or mixed with Hyfire wired products to provide seamless hybrid solutions, offering total flexibility to specifiers and installers.

Chris McGregor, Hyfire Regional Sales Manager, said: “Although it was a relatively simple wireless fire system covering the warehouse, mezzanine floor and office areas, the client needed everything to be installed and commissioned as rapidly and efficiently as possible. Working closely with the APS team, we were able to make it happen in super-quick time.

“Thanks to our management team anticipating high demand for the new Taurus range, mainly due to its industry-leading capabilities and the global rise in demand for wireless devices due to the pandemic, we were able to provide all devices from our UK warehouse stock. In fact, Hyfire is currently guaranteeing a two-day turnaround on all items in the Taurus range.”

Developed in Trieste, Italy, the global centre for wireless fire design, Taurus features Pathfinder Technology, which allows the devices to communicate over 1km, point to point in open air, and further where expansion hops are used. Antenna technology has been optimised to allow communication across different frequencies and environments, which means that Taurus can do the job with less equipment and less batteries, thus saving on costs.

Hyfire was launched as Sterling Safety Systems in 2007, bringing to market some of the first commercial wireless detection and alarm devices fully certified to EN54. Since then, the Hyfire brand has become synonymous with quality, reliability and innovation in the commercial fire sector. Hyfire devices come with a five-year warranty, backed up by a dedicated partner programme to ensure the best survey, installation, commissioning, after sales service and exceptional technical support.

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