Hyfire, the leading name in wireless fire solutions, has announced a significant change to its senior leadership team. Ollie Murray will take on the role of International Director, effective 1st February 2024, taking over from Tom Crane. This strategic move is part of Hyfire’s ongoing commitment to innovation and excellence in the fire industry.
Ollie, who joined Hyfire in March 2021, has been instrumental in driving the company’s growth in the UK, initially as a Regional Sales Manager – South East, progressing to National Sales Manager for the South in March 2022, and later as Head of Sales UK in April 2023. His extensive experience in the fire sector, spanning over 11 years, makes him the ideal candidate to lead Hyfire into its next chapter of global expansion and development.
In his new role, Ollie will be responsible for guiding Hyfire’s team across the UK and Italy, along with international partnerships in Norway and South Africa, continuing the company’s geographical sales expansion and introducing innovative new wireless products to the market. His leadership will be pivotal in maintaining Hyfire’s reputation for quality, reliability, and cutting-edge technology in the commercial fire sector.
He commented: “Having been part of the Hyfire success story in the UK for almost three years now, I’m thrilled to be taking responsibility for the brand’s global success. Wireless is the future of fire systems and I know that we have the products to meet global demand, coupled with a global network of established partners and the best customer support in the sector.”
Outgoing International Director, Tom Crane, will be taking on a new challenge as the President of Firetrace, another company within Halma plc. He will work closely with Ollie to ensure a smooth and seamless handover.
Reflecting on his time at Hyfire, Tom said: “It’s been an honour to lead such a dedicated and innovative team. As I move on to new challenges, I’m confident that Ollie’s vision and leadership will propel Hyfire to even greater heights. I look forward to seeing the continued success and growth of this remarkable company.”
Hyfire’s commitment to innovation and customer service remains steadfast. The company continues to offer the widest range of commercial standard wireless fire devices in the industry, all fully certified and backed by a dedicated partner program. These products and services are designed to meet the evolving needs of the industry, ensuring safety and compliance with the highest standards.