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    To learn more about our products please contact your Regional Sales Manager

    Ollie Murray (Hyfire International Director)

    Ollie brings over 11 years of experience in the fire systems industry to his role as International Director at Hyfire. Drawing on his extensive background, Ollie is dedicated to providing exceptional support to both existing and new customers, aiding them in leveraging the comprehensive range of Hyfire equipment to develop new opportunities. His strength lies in cultivating strategic long-term relationships that deliver real value. In his role, Ollie oversees Hyfire’s operations across the UK, Italy, and international partnerships, driving global expansion and introducing innovative wireless products to the market.


    Robert Bruce (Key Account Manager)

    Having worked in the fire industry for over 30 years, Robert has covered all aspects from Engineering and Sales through to Management. Having worked for top brand manufacturers and integrators he brings with him a plethora of contacts and industry knowledge. He has always been recognised for his personable approach to business and prides himself on his customer service. Robert’s goal is to keep driving Hyfire towards its growth and be recognised as the go to person for Wireless Fire Systems.


    Chris McGregor (Regional Sales Manager East & Ireland)

    Chris has been in the Fire & Security industry for 18 years and worked for some major installation companies early in his career before moving to a distribution company selling PA/VA products. He started with Sterling Safety Systems over 11 years ago when the company first started and has been an integral member of the Sales Team ever since. Chris has extensive knowledge of the Hyfire range and is extremely experienced in the field of wireless alarm solutions.


    Gemma Hand (Regional Sales Manager - London, Herts & Essex)

    Gemma has been involved in the fire industry since 2017, working her way up to Associate Director of a major fire systems installer. She recently passed her FIA Unit 1 & 2 Fire Detection & Alarm (FD&A) qualifications. She is now part of the Hyfire team, with the primary role of building on existing client partnerships and establish new ones, striving to exceed customer expectations.


    Richard Williams (Regional Sales Manager - South West)

    Richard takes charge of developing existing Hyfire partnerships in the South West region, and identify new opportunities as the takeup of wireless fire technology continues to accelerate.


    Martin Lee (Business Development Manager, UK and Ireland)

    Martin has worked in the fire industry for 26 years, most recently in a senior sales role with a well known global manufacturer. His role is to develop the Hyfire brand and to promote it to key partners, end users and consultants.


    Brett Boyd (Regional Sales Manager – London & South East)

    Brett has joined Hyfire adding vast experience to the Hyfire Regional Team. Brett will continue to provide the existing network of partners in the South East with the high level of service and support that they have come to expect from Hyfire, as well as identify new opportunities within the region to ensure the continued growth of the Hyfire brand across the industry.


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