Hyfire is excited to welcome Wendie Thomson as new Regional Sales Manager for Scotland and Ireland. Wendie is not new to the fire industry, having worked in safety&security sector for over 30 years in various roles from Account Management, Sales and National Accounts liaising with customers, manufacturers, consultants, project managers and engineers; she brings a wealth of knowledge and experience to Hyfire. However, she also brings with her everything she’s learned from her previous work place, where she managed the Scotland, Northern England and Ireland regions.
Born in Southampton to Scottish parents, Wendie earned her HND in Commerce and Business Studies before beginning her career in local government. While originally training in Environmental Health, she soon transitioned into roles that intersected with fire safety and risk management. Over time, she developed deep expertise in fire prevention, safety protocols, and emergency planning, becoming a respected professional in the industry.
“As the Regional Sales Manager for Scotland and Ireland – Wendie explains – I’m looking forward to growing existing relationships to enhance sales as well as expanding our partners’ sector coverage, being mindful of our existing partners capabilities and loyalty, as well as looking at new partners for the sectors/areas we are missing.”
Coming from the service side of fire, Wendie also sees greater opportunities to present Hyfire’s products directly to end users, showcasing the full capabilities of wireless solutions and helping to dispel the misconception that wireless is only suitable for certain types of projects or sites. “I also feel there is a real opportunity within construction and new builds – she adds – Working with contractors and consultants, I’ve seen the delays that arise when a site is further along than expected but cable installation is still pending. Wireless offers a more efficient project management solution, reducing the need for large installation teams on standby. That efficiency translates to real labour cost savings for our partners.”
Outside of work, Wendie enjoys spending time with her family on holiday, reading a good book or watching a thriller. Although she used to be an amateur boxer in her 20s, she is now a member of a ladies dance group dancing everything from disco to ballet.
With her deep industry knowledge, passion for problem-solving, and strong relationship-building skills, Wendie is set to make a significant impact in her new role. Her unique blend of technical insight, sales experience, and hands-on service background positions her perfectly to support Hyfire’s continued growth across Scotland and Ireland. We’re thrilled to have her on board as we continue to expand the reach and reputation of wireless fire technology across the UK and beyond.