When he joined the Hyfire team as Regional Sales Manager for Scotland and Northern Ireland in early 2020, Bob Bruce could never have predicted the rollercoaster ride this year would bring. Six months into his role with the global wireless fire detection and alarm devices leader, the industry veteran is optimistic for the future.
Proud Scotsman Bob, 47, joined Hyfire after 12 years running his own fire and security sector recruitment agency, during which he has worked with most serious fire safety businesses across the UK. His field experience started on the tools in fire installation at 16 and grew through many of the major brands and systems. Hyfire fought off competition from a number of major manufacturers for his signature, with Bob choosing the easy to use, future-focused wireless technology of Hyfire as his most exciting option.